How would you handle finding a price mismatch between the shelf label and the checkout price?

How would you handle finding a price mismatch between the shelf label and the checkout price?

• A. Deny there is a difference and proceed with the checkout price.
• B. Confirm the correct price with a supervisor, adjust the shelf label if needed, and apologize to the customer if affected.
• C. Charge the shelf label price and hide the discrepancy.
• D. Tell the customer to contact customer service after checkout.

Answer: (B)